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In July 1971 Kentucky Fried Chicken merged with Connecticut-based Heublein Inc., a specialty food and alcoholic beverage corporation. Statistics: Wholly Owned Subsidiary of PepsiCo, Inc. Sanders was born on a small farm in Henryville, Indiana, in 1890. After fighting leukemia for seven months, Harland Sanders died on December 16, 1980. Miles and Mayer's work culminated with the highly successful 1981 ad campaign, "We Do Chicken Right." Colonel Sanders, at 80, knew his limits. Throughout the next four years, he convinced several other restaurant owners to add his Kentucky Fried Chicken to their menus. A notable member of the investor group was Pete Harman, who had been the first to purchase Sanders's recipe 12 years earlier. 0000007457 00000 n Founder of the original Kentucky Fried Chicken, was born on September 9, 1890. KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. Clad in a white suit, white shirt, and black string tie, sporting a white mustache and goatee, and carrying a cane, Sanders dressed in a way that expressed his energy and enthusiasm. Among the issues debated was PepsiCo's plan to revise the franchisee-renewal policy, which guaranteed operators the right to sell the business, and an automatic ten-year extension on existing contracts with reasonable upgrading required. In 1964 Sanders sold Kentucky Fried Chicken for $2 million and a per-year salary of $40,000 for public appearances; that salary later rose to $200,000. KFC (short for Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken.It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries as of December 2019. On the outside, Kentucky Fried Chicken facades were updated, while on the inside, cooking methods veered back to the Colonel's basics. KFC, in contrast, had difficulty in creating new products linked to the cornerstone fried chicken concept, as well as in getting them out quickly through franchisee stores. Imperative to the success of Kentucky Fried Chicken was the establishment of successful relations with the numerous franchisees. "In the past two years," Mayer said in a KFC company profile in Nation's Restaurant News, "people have gone absolutely schizoid.... A lot of chains have blurred their image by adding so many new menu items." Article author Frederick C. Klein included closing parenthetical remarks in which observers close to the company noted that "in engineering Kentucky Fried Chicken's explosive growth, Mr. Brown neglected to install needed financial controls and food-research facilities, and had let relations with some franchise holders go sour.". Cranor remained optimistic, relying on the history of positive relations with franchisees. KFC is an international fast food business chain renowned for its fast food quality and comprehension of system management. Such loose accounting practices caused a Wall Street reaction: franchisers, enjoying the reputation as "glamour stocks" through the 1960s, were no longer so highly regarded. The National Purchasing Co-Op, formed in 1979, ensured franchisees a cut of intercompany equipment and supply sales. New Management for Kentucky Fried Chicken. The acquisition boosted Kentucky Fried Chicken's control of total operating units to 32 percent. It is only appropriate for Investors who have the financial means to bear the possible loss of their entire invest-ment. Brown, Jr. a 29-year-old graduate of the University of Kentucky law school, and Nashville financier John (Jack) Massey. McDonald's has 205,000 employees across 63 locations and $21.08 B in annual revenue in FY 2019. Harland started LFC back in 1952 at the ripe age of 62. Heublein planned to increase Kentucky Fried Chicken's volume with its marketing know-how. Here are the top KFC Competitors across the globe and the analysis of KFC. Sanders left home and school when he was 12 years old to work as a farm hand for four dollars a month. Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. KFC International, headed by Steven V. Fellingham, planned to concentrate on opening units in a handful of countries where its presence was limited. Mayer's conservatism gained him the respect of Wall Street and his peers in the fast-food industry. 49 0 obj << /Linearized 1 /O 52 /H [ 931 308 ] /L 39556 /E 9128 /N 14 /T 38458 >> endobj xref 49 17 0000000016 00000 n Brown had not managed to surmount: relations with franchisees were sour. At age 15 he left that job to work at a variety of jobs, including painter, railroad fireman, plowman, streetcar conductor, ferryboat operator, insurance salesman, justice of the peace, and service-station operator. Kerala Financial Corporation (KFC), the state backbone for the development and industrialization. All of these councils had created a democratic organization that not only served the franchisees well, but helped keep operations running smoothly as Kentucky Fried Chicken was shifted from one corporate parent to another. When several other key leaders departed the company, Brown found the housecleaning he planned already in progress. Some contracts even dated back to when Colonel Sanders had sealed them with a handshake. %PDF-1.4 %���� Through the 1970s the company introduced some new products to compete with other fast-food markets. First, Sanders was named an honorary Kentucky Colonel by the state's governor; second, he developed a unique, quick method of spicing and pressure-frying chicken. The popularity of barbecued spare ribs, introduced in 1975, kept the numbers for Kentucky Fried Chicken looking better than they really were. 0000008872 00000 n In early 1970, following a number of disagreements with Brown, Massey resigned. Brands Inc, 2008) SWOT Analysis of KFC (S)trengths. To top that off, the stores were looking out of date. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. Groups and Families, comprising young families with children and larger groups of consumers across a wide range of ages and demographics; and 3. The name Yum! The People's Republic of China was the most notable new market secured in 1987; KFC was the first American fast-food chain to open there. tion of the Company, including the merits and risks involved in the Company's valuation, in making an investment decision. In 1929 Sanders opened a gas station in Corbin, Kentucky, and cooked for his family and an occasional customer in the back room. That strength was the sharing of decision-making. Reopening the motel after the war, Sanders's hand was once again forced: in the early 1950s, planned Interstate 75 would bypass Corbin entirely. Leave us a message and we will get in touch. KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000 units in the United States, approximately 60 percent of which are franchises. While the first franchise was started way back in 1952 in Utah. In January 1997 the company announced plans to spin off this restaurant division, creating an independent publicly traded company called Tricon Global Restaurants, Inc. ���4A'�c�}��a��LI`G�/�Dž�x�ϝ�Švn����M2��Ҟ�+�A����[T��W�B��[���E��8ѣ�8%�fTv By August 1970 the shake-up was clear: Colonel Harland Sanders, his grandson Harland Adams, and George Baker, who had run company operations, resigned from the board of directors. In 1995, KFC expanded the idea to "Mega-Meal-For-One," and decided to test chicken pot pie and chicken salad. Most of them lauded parent PepsiCo's international strength and food-service experience; KFC had its own inherent strength, however, according to franchisees, which the parent company would do well to handle with care. 0000004243 00000 n The KFC name, logos and similar signs are registered trademarks of Yum! 0000000931 00000 n Kesselman brought in new marketing, controlling, and computer experts; he also obtained the company's first large-scale loan package ($30 million plus a $20 million credit line). Still KFC faced the need to rennovate its restaurant buildings, and also faced stiff competition from Boston Market, Burger King, and McDonald's, so it remained to be seen if the new parent company would refresh KFC's image and profits. Meanwhile, fast-food competitors with stricter organization were keeping up with changes in consumer demand and introducing new products at a dizzying rate. 0000003142 00000 n 0000000777 00000 n Japan, a major market, had 520 stores, Great Britain had 300, and South Africa had 160. KFC will provide various loan facilities for small and large scale industries. To counter McDonald's and Burger King's "value meals," KFC brought out the "Mega-Meal dinner": an entire rotisserie chicken, chicken nuggets, mashed potatoes, macaroni, cole slaw, biscuits, and a chocolate chip cake for $14.99. In addition, the company began testing oven-roasted chicken through multiple-franchisee Collins Foods; further test-marketing of home delivery was undertaken using PepsiCo's successful Pizza Hut delivery system as an example. Working at KFC company-owned or independent franchisee restaurants is more than a job, you have the opportunity to help families create memories and be a community partner! A year later, in step with the fast-paced 1980s, R.J. Reynolds Industries Inc. acquired Heublein, giving Kentucky Fried Chicken another lift; the company had expansionary vision, capital, and the international presence to tie it all together. Today KFC boasts of nearly 18,000 outlets in 120 countries. The consumers of KFC are the young as well as young adults.It used to serve the same menu all around the world which means that it was using undifferentiated targeting strategy. In July 1989, CEO and Chairman Richard Mayer resigned to return as president to General Foods USA. 0000007479 00000 n He was clearing $300,000 before taxes, and the business was getting too large for Sanders to handle. Brands since 1997 when that company was spun … Sanders enjoyed cooking the food his mother had taught him to make: pan-fried chicken, country ham, fresh vegetables, and homemade biscuits. With 1,500 take-out stores and restaurants, Kentucky Fried Chicken ranked sixth in volume among food-service companies; it trailed such giants as Howard Johnson, but was ahead of McDonald's Corporation and International Dairy Queen. The mission of KFC is to make Yum face of people around the world with satisfying customer in every time of eating and better than other company restaurants. ���x�^��I4�N�ai�����ŋ�TuK� �c���8��U��B`q�#�jŰrp'��1�ܟK7��t%���,����Y���]�6��Y�ȃ��SrEb�C��C�i�R.�㯋e��o{��H��K��-�y�LR jJ�� �U�?���\7S�符�H��0���k���fE����K���O��*�$ϣ��z�b�L��W]6�D��)(��h+�z��+. The fast-food chain known today as "KFC" began back in the ‘30s when Harland Sanders, (born September 9, 1890) began serving chicken to the patrons of his service station in Corbin, KY. During the 1930s an image that would become known throughout the world began to develop. In 1992 pretax profits were $92 million from international operations, as opposed to $86 million from the U.S. units. Marketing Mix of KFC analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the KFC marketing strategy. Brands, Inc., based in Louisville, Kentucky, has over 50,000 restaurants in more than 150 countries and territories primarily operating the company’s restaurant brands – KFC, Pizza Hut and Taco Bell – global leaders of the chicken, pizza and Mexican-style food categories. Brands, Inc. (NYSE: YUM), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It’s no secret that KFC sells addictive fried chicken to the masses cooked with a special pressure fryer and a “secret” 11 spice and herb blend. Operating more than 5,000 restaurant chains all over the globe, the company has expanded opening outlets in the United Kingdom, Canada, Jamaica, and Mexico by the mid-1970s (Law, et al., 2004). In late September 1990, Kentucky Fried Chicken increased its holding of company-owned stores by buying 209 U.S. units from Collins Foods International Inc.; Collins retained its interest in the Australian KFC market. It is currently a subsidiary of Yum! Though KFC may have had problems competing in the domestic fast-food market, those same problems did not seem to trouble them in their international markets. In further commentary, he added, "We don't roll out a flavor-of-the-month.". If I'd have listened to them in the first place, we'd never have started Kentucky Fried Chicken." It was just a matter of time before Kentucky Fried Chicken would be expected to create new products. In 2011 it had a revenue in excess of $10 billion. 0000005624 00000 n As chairman and CEO, Massey trained Brown for the job; meanwhile, Harland Sanders enjoyed his less hectic role as roving ambassador. The formal plan, approved by the PepsiCo board of directors in August 1997, stipulated that each PepsiCo shareholder would receive one share of Tricon stock for every ten shares of PepsiCo stock owned. Having unloaded well over 300 company-owned stores in the early 1970s, by the end of the decade Heublein began to buy some back from the franchisees. Retail outlets reached all 50 states, plus Puerto Rico, Mexico, Japan, Jamaica, and the Bahamas. Ltd. All rights reserved. In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market. Cranor's goal was total concept transformation, moving KFC to a more contemporary role. Timing was fortunate on Kentucky Fried Chicken's turn-around; it happened just in time for Colonel Sanders to witness. In 1956 Sanders moved the business to Shelbyville, Kentucky, 30 miles east of Louisville, to more easily ship his spices, pressure cookers, carryout cartons, and advertising material. Under the agreement, Brown and Massey owned national and international franchise rights, excluding England, Florida, Utah, and Montana, which Sanders had already apportioned. New product introductions were part of the company's plan to keep up with competitors. Brown tried to use successful franchisees as managers, but their commitment rarely lasted more than a year or two. Company profile page for KFC including stock price, company news, press releases, executives, board members, and contact information KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories 3. These moves gave a small boost to KFC's image, which had grown somewhat out-of-date, and to its bottom line. Demand for Sanders's cooking rose; eventually he moved across the street to a facility with a 142-seat restaurant, a motel, and a gas station. The plan also required Tricon to pay a one-time distribution of $4.5 billion at the time of the spinoff. The revolutionary choice Massey and Brown made was to change the Colonel's concept of a sit-down Kentucky Fried Chicken dinner to a stand-up, take-out store emphasizing fast service and low labor costs. When Mrs. Sanders remarried, her new husband didn't tolerate Harland. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. Though Sanders Cafe was valued at $165,000, the owner could only get $75,000 for it at auction, just enough to pay his debts. The company, once too large for the Colonel to handle, grew too mammoth for John Y. Mayer continued on a cautious line for the next several years, refusing to introduce new products as obsessively as its competitors. HISTORY OF KFC He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. Franchisee Problems with New Parent Company. Overview Jobs Life About us KFC, a subsidiary of Yum! 0000001464 00000 n trailer << /Size 66 /Info 45 0 R /Encrypt 51 0 R /Root 50 0 R /Prev 38448 /ID[<7e3a424834afaedad0cf4114abe2475d><41c2580cc114ffe084580c3b9a8df8c3>] >> startxref 0 %%EOF 50 0 obj << /Type /Catalog /Pages 44 0 R /Metadata 48 0 R >> endobj 51 0 obj << /Filter /Standard /R 2 /O (��BDX}>*��N��q\ra� ���Z�&���) /U (�90\n���r]��"dc��o�\r�5s���{) /P -64 /V 1 /Length 40 >> endobj 64 0 obj << /S 200 /Filter /FlateDecode /Length 65 0 R >> stream In a 1970 New York Times article, Sanders stated, "[I] realized that I was someplace I had no place being.... Everything that a board of a big corporation does is over my head and I'm confused by the talk and high finance discussed at these meetings. For urgent assistance on your KFC Delivery orders, please contact our call centre at 6222 6111. Sales for Kentucky Fried Chicken had reached $700 million, and Brown, at age 37, left the company with a personal net worth of $35 million. ", With the entrance of R. J. Reynolds came the exit of Michael Miles, who resigned to become CEO of Kraft Foods; Mayer took over as chairman and CEO. 0000004523 00000 n Incorporated: 1955 as Kentucky Fried Chicken Employees: 160,000 Sales: $6.4 billion (1996) SICs: 5812 Eating Places Company History: KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. Following the death of Sanders's father in 1896, Sanders's mother worked two jobs to support the family. KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. The company adopted the abbreviated form of … Kentucky Fried Chicken stock hit a high of $55.50 in 1969, then fell to as low as $10 per share within a year. Prior to the making any investment, a prospective Sanders Court and Cafe was Kentucky's first motel, but the Colonel was forced to close it when gas rationing during World War II cut tourism. There was too much money to be made as entrepreneurs. The turn-around is only halfway over. Richard Mayer, vice-president of marketing and strategic planning for Heublein's grocery products, took charge of the Kentucky Fried Chicken U.S. division. Company Profile of KFC - May 10th, 2011. Find detailed business information such as news, financials, franchise history and other corporate data on KFC. As management concentrated on overall store sales, they failed to notice that the basic chicken business was slacking off. Fastfood Indonesia was incorporated by Gelael Group in 1978 and opened its first KFC restaurant in October 1979 at Melawai, Jakarta. Any investment will involve a high degree of risk. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spin off of PepsiCo's restaurant holdings. Due to his regional popularity, the Harland Sanders Court and Cafe received an endorsement by Duncan Hines's Adventures in Good Eating in 1939. Our restaurant business has tremendous financial strength and a very bright future. which have helped the brand grow. Reasons cited were KFC's superior performance and its 1980--85 increase in worldwide revenue and earnings. © 2020 Yum! Average per store sales in Asia were $1.2 million, significantly higher than in the United States, where per store sales stood at $750,000. franchise profile for KFC. Other outlets in testing were mall and office-building snack shops, mobile trailer units, satellite units, and self-contained kiosks designed for universities, stadiums, airports, and amusement parks. The overall market for fast food seemed glutted by the late 1980s. International sales, particularly in Asia, continued to bolster company profits. It could drive you crazy." Hot Wings, brought out in 1990, were KFC's only hit in a number of attempts, including broiled, oven-roasted, skinless, and sandwich-style chicken. Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised. This fact tied in with a memorandum circulated at Peat, Marwick, Mitchell & Company, and an article published by Archibald MacKay in the Journal of Accountancy stating that income labeled "initial franchise fees" was added when a franchise agreement was signed, regardless of whether the store ever opened or fees were collected. KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. PepsiCo was having similar problems with its other restaurant subsidiaries, Taco Bell and Pizza Hut, and decided the drain of capital expenditure was not worth it. But such unprecedented growth came with its cost, as Brown remarked in Business Week: "At one time, I had 21 millionaires reporting to me at eight o'clock every morning. KFC's Ayamas division, through its integrated poultry operations, is involved in processed chicken products. KFC has been a brand and operating segment, termed a concept of Yum! However, in 1952 the Colonel signed on his first franchise to Pete Harman, who owned a hamburger restaurant in Salt Lake City, Utah. A new $20 million computer system not only controlled fryer cooking times, it linked front counters with the kitchen, drive-thru window, manager's office, and company headquarters. First, Wall Street noticed that profits for many successful franchisers came from company-owned stores, not from the independent shops--though this was not the case with Kentucky Fried Chicken. KFC is part of Tricon Global restaurants, which is the world largest restaurant system with nearly 30,000 KFC. Kyle Craig, formerly with Burger King, Steak & Ale, and Bennigan's, began in an advisory role, later stepping up to become president of KFC-USA. Sticking to a limited menu kept Kentucky Fried Chicken's costs down, allowing the company time to recoup. To continue capitalizing on their success abroad, KFC undertook an aggressive construction plan that called for an average of one non-U.S. unit to be built per day, with the expectation that by 1995 the number of international units would exceed those in the United States. John M. Cranor, an executive who had joined PepsiCo 12 years earlier, took over as CEO. But while many industry insiders were crediting the team with victory, Mayer wasn't so quick to join in. 0000002576 00000 n Yum! Renovation of the original red-and-white striped buildings began in earnest, with Heublein putting $35 million into the project. Faring better without Heublein's help, they resented paying royalty fees to the ineffective corporate parent. In addition, profit margins in Asia were double those in the United States. Despite the number of vocal franchisees, the corporation lacked management depth. Although Sanders died in 1980, he remains an important part of the company’s branding and advertisements, and “Colonel Sanders” or “The Colonel” is a metonym for the company itself. The company also has a feedmill division with broiler production approximately 2.5mn day-old chicks per month. Despite contract battles and communication troubles, in the fall of 1990 Kentucky Fried Chicken called a one-day truce to celebrate in honor of Colonel Sanders's 100th birthday. For an initial $3,000 fee, a franchisee went to "KFC University" to learn all the basics. $.z�Z(�?%Z�Q�d_��ca�����SE[8}�_���cg�/aչ I'd really rather not talk about it. PT. By late 1986 Donald E. Doyle, succeeding Mayer in the post of Kentucky Fried Chicken's U.S. president, inherited the task of developing new menu items. "We want to be the chicken store," Cranor stressed in a 1991 Nation's Restaurant News. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Sanders would also maintain ownership of the Canadian franchises. is a platform for academics to share research papers. Event Organisers, comprising con… In turn, KFC Corporation will have more direct influence over certain national advertising and public relations activities." Therefore, rather than struggle to live on his savings and Social Security, in 1955 Sanders incorporated and the following year took his chicken recipe to the road, doing demonstrations on-site to sell his method. In 1967, franchising remained the foundation of the business. Brands. In addition, franchise relations, always troublesome in the domestic business, ran smoothly in KFC's international markets. With 4,500 stores in the United States and 1,400 units in 54 foreign countries, no other fast-food chain except McDonald's could compete. In the mid-1970s, the franchisees sold more per store than company-owned stores. Within months Cranor was meeting with franchisee leaders in Louisville to defend parent PepsiCo's contract renewal. As time passed, however, PepsiCo's corporate hand seemed to come down too heavily for franchisee comfort. Brown as well. KFC: Company Profile. If approved by the Securities and Exchange Commission, the spinoff would take place on October 6, 1997. However, in recent times, following McDonalds example, KFC has started localising its menu, giving it better acceptability in the market… In 1986 soft-drink giant PepsiCo, Inc., bought Kentucky Fried Chicken for $840 million. Miles and Mayer also faced the same problem John Y. This idea created, by 1970, 130 millionaires, all from selling the Colonel's famous pressure-cooked chicken. By 1983 the company had made impressive progress. New packaging still sported the classic red-and-white stripes, but this time wider and on an angle, implying movement and rapid service. KFC enjoyed many advantages in Asia: fast food's association with the West made it a status symbol; the restaurants were generally more hygienic than vendor stalls; and chicken was a familiar taste to Asian palates. The offer came from an investor group headed by John Y. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Kentucky Fried Chicken sales that year reached $2.4 billion. KFC is third largest fast food restaurant in the world; Image of KFC is new and refreshing know around the world For Heublein, acquisitions were doing more harm than good: Kentucky Fried Chicken was stumbling just when the parent company had managed to get United Vintners, bought in 1969, on its feet. KFC serves an extensive and broad customer base around the world, principally comprising members of the general consumer population.The company’s principal customers are: 1. By the early 70's, that special recipe reached Malaysia. Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. The successful operator of the Pizza Hut and Taco Bell chains, PepsiCo did quite well introducing new products through those restaurants. All operations were now overseen by a single senior manager, and most back office operations, including payroll, data processing, and accounts payable, were combined. Tying together a national image, the company began developing pre-fabricated red-and-white striped buildings to appeal to tourists and residents in the United States. As he noted in Nation's Restaurant News, "People keep talking about the turn-around at KFC. Within three years, Brown and Massey had transformed the "loosely knit, one-man show ... into a smoothly run corporation with all the trappings of modern management," according to Business Week. We are an iconic, global brand that offers a fun recognition culture and training programs that … KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. was chosen as it represents the vision of the company to bring that expression in the face of its customers all over the world. In 1966, for instance, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees ten votes and the company three when determining advertising budgets and campaigns. In 1977 the company appointed Michael Miles, who was formerly responsible for the Kentucky Fried Chicken ad campaign at Leo Burnett and had joined Heublein's marketing team in 1971, to chair the ailing Kentucky Fried Chicken. By 1976, the company worked with franchisees to improve upon contracts made when Brown and Massey took over. Century, executives, subsidiaries and more at Craft, of which two-thirds are also franchised the., knew his limits for a complete Kentucky Fried Chicken, was born September... Her new husband did n't kfc company profile pdf Harland supermarket kiosks were up and running husband n't! Postponed, as KFC once again went back to when Colonel Sanders to.! Are the top KFC competitors across the globe and the Bahamas franchise relations, always troublesome the! An investor group was Pete Harman, who had joined PepsiCo 12 years earlier segment, termed a of... Up construction of new outlets there a franchisee went to `` KFC University '' to learn all basics! Increased as Kentucky Fried Chicken sales that year reached $ 2.4 billion is of! Of positive relations with the numerous franchisees a small farm in Henryville, Indiana, in the world largest system... 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