To download Design Thinking and Innovation at IDEO case study (Case Code: MKTG252) click on the button below, and select the case from the list of available cases: » Marketing Case Studies » Marketing Management Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies » Case Studies by Area Jun. ” Case study. All the content of this sample reflects her knowledge and personal opinion on Case Study: Ideo Product Development and can be used only as a source of ideas for writing. Ideo case study summary rating. Case Study Analysis: IDEO Product Development The business model for IDEO began as an open-minded place to design, develop and manufacture new products. IDEO.org is a mission-driven design organization that addresses poverty using a human-centered creative approach. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. 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